Ranked in the world’s top 50 universities, UQ (University of Queensland) is one of Australia’s leading research and teaching institutions.
The University’s mission is to positively influence society by engaging in the pursuit of excellence through the creation, preservation, transfer and application of knowledge. UQ helps shape the future by bringing together and developing leaders in their fields to inspire the next generation and to advance ideas that benefit the world. UQ strives for the personal and professional success of its students, staff and alumni.
In its pursuit of excellence, the university values creativity and independent thinking as well as honesty and accountability. Bodoni was briefed by the Sustainability Coordinator in the UQ Property & Facilities Division responsible for the UQ Water Refill Stations.
We were asked to create water fountain branding and to design and print series of brochures highlighting UQ’s sustainability credentials.
We created a campaign based on complementary water fountain branding and marketing concepts. We also produced event collateral and signage, product brochures and digital marketing material.